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THE MECHANICS OF

 Creativity

Read more about this ground-breaking filmmaking project

Partnerships

Meet the Main Cast

and our Supporting Cast

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Meet the Crew

Simon Legrand

Simon legrand

Director

Simon is a Real-time Supervisor at Untold Studios. Simon has been instrumental in creating cutting-edge real-time projects using Unreal Engine and Unity. He has worked across advertising and TV for high-profile clients such as Playstation, AFK Arena and Netflix’s ‘The Crown’. Most recently, he led the ground-breaking Virtual Production project for Chemical Brothers ‘Live Again’ and has been overseeing several Epic MegaGrant projects, including the Unreal-powered short film Malanca.

Stacia Pfeiffer

Stacia Pfeiffer

Executive Producer

Stacia Pfeiffer is a Producer, Project Manager and Creative, and Co-Founder of the award-winning Immersive Experience company Chaos Inc.  She holds a Masters Degree in Immersive Storytelling from Royal Holloway, University of London, and previously worked as a Virtual Production Consultant and XR Content Producer for Dimension/ DNEG, Lux Machina, Pixomondo and Dark Matters.

Dankuro Shinma

Dankuro Shinma

Cinematographer

Dankuro spent a decade working as a fashion photographer, sport psychologist and has setup successful entrainment business (Karaoke Box). As a cinematographer, Dankuro has over 32 titles under his belt, as well as an award for Hermit (2013).

Created by Simon Legrand, with screenplay by Simon Legrand and Pebbles Gray

How to watch

The Mechanics of Creativity will premiere on GenBTV (available through the Apple app and on the Google Play store), and also at www.generationblack.tv from any web browser.

Social Media
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Here's how to refer to The Mechanics of Creativity

Official Title

The Mechanics of Creativity

Short Bio

The Mechanics of Creativity is an innovative and engaging young adult fantasy adventure that brings the magic of virtual production to life.

 

The film is produced in partnership with Young Creators UK (YCUK) and Guildhall Production Studio, with educational partners at the Guildhall School of Music & Drama, the University of East London, and Central Film School, and is supported by Digital Catapult through the Advanced Media Production Network.

Instagram Handles

Target3D/StudioT3D: @target3d_ltd

BA Diversity Media: @ba_diversitymedia

YCUK: @youngcreatorsuk

Guildhall Production Studio: @guildhallproductionstudio

University of East London: @universityofeastlondon

Central Film School: @centralfilmschool

Digital Catapult: @digitalcatapult

Hashtags

#TheMechanicsOfCreativity #GenBtv #Target3D #YoungCreatorsUK

Brand guidelines

Fonts

Edo - "The Mechanics of Creativity"

DIN Neuzeit Grotesk - "The Mechanics of Creativity"

Colours

#000951

#D66460

#8B0000

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Cast photo

Press Release

Official Contacts

For all media enquiries, contact us.

If you need something we haven't listed, please let us know.

Rebecca Flynn

Marketing Officer, Target3D

email: rebecca.f@target3d.co.uk, tel: (+44) 0203 488 2575

Allan Rankin

Managing Director, Target3D

Rebecca Flynn, Marketing Officer
Allan Rankin, Managing Director
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