THE MECHANICS OF
Creativity
Read more about this ground-breaking filmmaking project
Partnerships
Target3D
Target3D is a 3D and tracking technology consultancy, and the parent company of StudioT3D. For nearly ten years, StudioT3D has been providing service work in motion capture, virtual production, volumetric capture, performance capture, animation, digital twins and post production.
Young creators UK
YCUK is the UK’s first impact-led creative agency. It is co–owned and co-run by young people, reimagining how creativity works with underrepresented youth, and ensuring their voices are heard in the industry with equity.
Guildhall Production Studio
Guildhall Production Studio is a specialist cross department unit within Guildhall School of Music & Drama, bringing together expertise from numerous production and academic faculties, such as EDM & Produced Music, Production Arts and Recording & AV.
Meet the Main Cast
Jaiden Adonteng
"Kael"
Studying Drama at Bath Spa University. Known for "It's Not That Deep" for YCUK and Lambeth Council, and also signed with NEVS Modelling agency.​​​
Alexandra Scheidt
"Claire"
Studying Film Production at Central Film School London. Known for Das Doppelte Lottchen (2017), La Cuidadora (2024), Circle of Life (2004).
Holy Boka
"Flav"
Studying Media Performance at the University of Bedfordshire. Best known for YouTube and TikTok content, where he has over 300,000 followers and 160m+ views.
Alice Thoma
"Casey"
Trained in musical theatre at Italia Conti. Known for The Ghost Within (2023), Bubblegum Club, Stomach Bug (2024).
​
Joshua Taylor
"Noddy"
Studied at Richmond College, trained at The Reel Scene & Guildhall School of Music & Drama. Known for Big Mood (2024), Heartstopper (2022).
and our Supporting Cast
Kimane Juneau
Charlie Rawes
Ace Ruele
Ruchika Jain
Meet the Crew
Simon legrand
Director
Simon is a Real-time Supervisor at Untold Studios. Simon has been instrumental in creating cutting-edge real-time projects using Unreal Engine and Unity. He has worked across advertising and TV for high-profile clients such as Playstation, AFK Arena and Netflix’s ‘The Crown’. Most recently, he led the ground-breaking Virtual Production project for Chemical Brothers ‘Live Again’ and has been overseeing several Epic MegaGrant projects, including the Unreal-powered short film Malanca.
Stacia Pfeiffer
Executive Producer
Stacia Pfeiffer is a Producer, Project Manager and Creative, and Co-Founder of the award-winning Immersive Experience company Chaos Inc. She holds a Masters Degree in Immersive Storytelling from Royal Holloway, University of London, and previously worked as a Virtual Production Consultant and XR Content Producer for Dimension/ DNEG, Lux Machina, Pixomondo and Dark Matters.
Created by Simon Legrand, with screenplay by Simon Legrand and Pebbles Gray
How to watch
The Mechanics of Creativity will premiere on GenBTV (available through the Apple app and on the Google Play store), and also at www.generationblack.tv from any web browser.
Social Media
Example Text
Here's how to refer to The Mechanics of Creativity
Official Title
The Mechanics of Creativity
Short Bio
The Mechanics of Creativity is an innovative and engaging young adult fantasy adventure that brings the magic of virtual production to life.
The film is produced in partnership with Young Creators UK (YCUK) and Guildhall Production Studio, with educational partners at the Guildhall School of Music & Drama, the University of East London, and Central Film School, and is supported by Digital Catapult through the Advanced Media Production Network.
Instagram Handles
Target3D/StudioT3D: @target3d_ltd
BA Diversity Media: @ba_diversitymedia
YCUK: @youngcreatorsuk
Guildhall Production Studio: @guildhallproductionstudio
University of East London: @universityofeastlondon
Central Film School: @centralfilmschool
Digital Catapult: @digitalcatapult
Hashtags
#TheMechanicsOfCreativity #GenBtv #Target3D #YoungCreatorsUK
Brand guidelines
Fonts
Edo - "The Mechanics of Creativity"
DIN Neuzeit Grotesk - "The Mechanics of Creativity"
Colours
#000951
#D66460
#8B0000
Official Contacts
For all media enquiries, contact us.
If you need something we haven't listed, please let us know.
Rebecca Flynn
Marketing Officer, Target3D
email: rebecca.f@target3d.co.uk, tel: (+44) 0203 488 2575
Allan Rankin
Managing Director, Target3D
