BLOGS

Beginning as a UKRI-funded proof of concept developed by the Fashion Innovation Agency in partnership with Target3D and Dandelion + Burdock, it explores transmedia storytelling as a new model for immersive brand experience, and asks how a single narrative can be told simultaneously across formats.

The pandemic highlighted the need for remote collaboration tools, prompting Guildhall Production Studio to devise a solution that would allow designers to visualise, experiment with and share costumes digitally.