Beginning as a UKRI-funded proof of concept developed by the Fashion Innovation Agency in partnership with Target3D and Dandelion + Burdock, it explores transmedia storytelling as a new model for immersive brand experience, and asks how a single narrative can be told simultaneously across formats.

“AI slop” is a phrase that has started doing the rounds and, bluntly, it describes what happens when we accept the lowest common denominator of generative output.

The pandemic highlighted the need for remote collaboration tools, prompting Guildhall Production Studio to devise a solution that would allow designers to visualise, experiment with and share costumes digitally.